The Indian cosmetics industry has seen strong growth over the past few years and emerged as one of the industries holding huge potential for further growth. In 2009, the cosmetics industry registered impressive sales of INR 356.6 Billion (US$ 7.1 Billion) despite the global economic recession. The sector has mainly been driven by improving purchasing power and rising fashion consciousness of the Indian population. Moreover, the industry players have been spending readily on the promotional activities to increase consumer awareness.
According to our new research report “Indian Cosmetic Sector Analysis (2009-2012)”, the Indian cosmetics sector is expected to witness noteworthy growth rate in the near future owing to rising beauty concern of both men and women. The industry holds promising growth prospects for both existing and new players. To support this evidence, we have done extensive analysis of various segments of the cosmetics industry keeping in view of both the services and products sector.
The baseline for the optimistic future outlook of the Indian cosmetics industry is that the there has been a rise in variety of products offered by the industry players. The companies have started going for rural expansion and are offering specialized products to generate revenues from all the corners. Improvement and strengthening of the Indian economy from 2010 will also pave the way for the Indian cosmetics market over the forecast period.
Our new research report incorporates an extensive research and rational analysis of the cosmetics industry in India. It provides segment level analysis of the industry along with emerging trends that may shape up with the betterment of economic conditions. The research will help consultants, industry analysts and vendors to get in-depth knowledge of the current, past and future performance of the industry. The report also provides information about consumer behavior, particularly men and rural population, with regard to cosmetic products.
We have also added the competitive landscape section that incorporate valuable information about the leading cosmetic players, their marketing strategies and SWOT analysis.
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