In 2011, a full two years after the Great Recession of 2008-2009, U.S. consumers are once again buying their beloved premium and luxury goods, and that includes some ITP clothing and footwear, too. Actually, the upscale influence jazzes up this market across all price-tiers, with famed fashion designers involved in selling little kids’ goods through mass retail, or online. Use of organic fabrics is another driver that is justifying higher price-points...

ITP clothing/footwear is an evergreen market, because the pool of newborns is constantly renewed; yet the same market is mature, for the number of live births has been pinned to the 4.0 million newborns mark, annually, for decades now: Thank some companies’ innovative marketing and design, which have driven retail value to almost $18.4 billion - a figure that could exceed $23.0 billion, as of 2015.

This latest edition of MarketResearch.com’s popular Packaged Facts report describes birth, societal, and licensing trends that drive sales in the mega-market for ITP clothing/footwear. Analysis portrays not only the personality of the ITP clothing/footwear business itself, but also the competitive personalities of players Brown Shoe, Carter’s, Disney, Hanesbrands, The Jones Group, Sun Capital/Gerber Childrenswear, and others. In addition, ample Experian Simmons demographic data are examined in depth.